Welcome to Community Alcohol Partnerships

CAP is an alcohol industry funded initiative receiving funding from both alcohol industry retailers and producers. Since 2011, CAP funding has been augmented via the Responsibility Deal. Individual CAP schemes may also – and often do - receive funding from a range of other sources e.g. Local Authorities, Police forces.


The Retail of Alcohol Standards Group (RASG) was set up in 2005 by the Wine and Spirit Trade Association (WSTA) to share best practice and share common signage (Challenge 25) as part of a concerted campaign to prevent the sale of alcohol to under 18s. RASG members have provided funding for CAP since its inception in 2007. RASG Members and CAP retail funders are 

  • Aldi
  • ASDA
  • Association of Convenience Stores
  • Bargain Booze
  • Booker Premier
  • British Retail Consortium
  • BP
  • Co-op
  • Lidl
  • Marks and Spencer
  • Mills Group
  • Morrisons
  • Musgrave
  • Budgens
  • Londis
  • Nisa-Today's
  • One Stop Stores
  • Rontect
  • Sainsbury’s
  • Snax 24
  • SPAR
  • Tesco
  • Total
  • Waitrose
  • Winemark

In addition to funds provided by the RASG membership, the following alcohol producers have provided core funding for CAP since 2011 via the Responsibility Deal:

  • Bacardi
  • Diageo
  • Heineken
  • Molson Coors
  • SHS Brands 
“The Reading Community Alcohol Partnership is clearly very active around the town and it’s good to hear that its multi-agency approach is aiming to tackle underage drinking through direct engagement with young people, enforcing the law with regard to underage consumption and proxy purchasing, and maintaining a constructive dialogue with businesses and retailers.”

Rob Wilson MP
Reading East