Welcome to Community Alcohol Partnerships

Community Alcohol Partnerships (CAP) is to offer free online training to retailers to help them prevent underage sales and proxy purchase (where adults buy alcohol on behalf of children).

CAP brings together and supports local partnerships of retailers, councils, police, schools, health providers and community groups to reduce alcohol harm to young people, improve their health and wellbeing and enhance their communities.

It has always supported retailers by providing free signage and publicity materials, helping them build positive relationships with local police, trading standards and licensing officers and offering training workshops delivered by the large supermarkets involved in CAP.

But many independent retailers don’t have the time, staff or resources to be able to take part in training courses and ensure their staff are well trained too, which puts them at risk of failing compliancy tests and even breaking the law.

Now CAP is to offer a new e-learning course which can be undertaken in store, on a phone or laptop and at any time. It covers the requirements of the 2003 Licensing Act, how to refuse suspected underage sales, spot attempted proxy purchases and apply the Challenge 25 policy.

It draws on CAP’s extensive knowledge of working with retailers over the last 15 years and has been created in conjunction with CPL Training, a leader in personal licence training to the hospitality and retail markets.  

The new course will be available free of charge to all retailers in the 256 CAP areas of England and Wales and is adapted for separate licensing laws in Scotland.

CAP Director Kate Winstanley says: “Local trading standards and licensing officers do a great job by visiting independent stores to offer training and support. But it’s not always possible to reach every small retailer in the area and if these shops are not aware of their responsibilities it could put their licences and livelihoods at risk. We hope independent retailers will find this short course a convenient and helpful way to ensure they have effective age verification policies in place.”

CAP will distribute information to retailers about the new course through its network of local CAPs around the UK. 


For media information please contact: Julia Shipston, Communications Manager at CAP: [email protected] 

About Community Alcohol Partnerships: 

CAPs bring together a range of local stakeholders with a shared interest in preventing underage drinking and encouraging responsible drinking among young adults.

A rigorous evaluation framework shows how this innovative partnership approach has brought significant reductions in alcohol supply to children, alcohol-related anti-social behaviour and underage street drinking, with CAP areas demonstrating:

  • 62% reduction in weekly drinking for 13-16 year olds
  • After CAP training, 98% of retailers passed a Challenge 25 compliance test – from an average baseline of 50%
  • 42% reduction in anti-social behaviour
  • 68% reduction in residents reporting children and young people drinking in public places to be a very big or fairly big problem

For more information see: www.communityalcoholpartnerships.co.uk

News and Blogs

This innovative partnership is an excellent example of how public bodies, charities and private companies can work together to resolve a community problem. Not only have the partners contributed to the success of the project but also the youngsters of Brecon, whose involvement and commitment have also contributed to this success.

Councillor John Powell
Cabinet Member for Trading Standards
Powys County Council

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