As well as being largely unaware of medical advice, our research showed how much parents overestimated the prevalence of teen drinking.

Parents in our survey believed 27% of 13-15 year olds drank regularly (once a week or more often) whereas in fact only 8% do so.[1]

It seems that many of us are recalling what we were doing at that age, when behaviours have significantly changed over the past 20 years, during which time rates of underage drinking have halved.[2] 

There are also some widespread myths.

[1] CAP (2022): An alcohol-free childhood – action to ensure parents keep their children free from alcohol harm.
[2] NHS Digital (2020): Smoking, drinking and drug use among young people in England 2018.  

Myth vs Reality

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Myth

Myth

In France it’s common to allow children to drink alcohol and they don’t have any problems.

Reality

Reality

In France it is customary for families to add a splash of wine to water to introduce children to the flavour without the intoxicating effects. And while France may not have a binge drinking culture, a recent study found [3] that up to 30% of the adult population is drinking at harmful levels.

[3] NSERM (2021): Réduction des dommages associés à la consommation d’alcool.

Myth stamp

Myth

If I am too strict about alcohol my child will rebel and drink to excess.

Reality stamp

Reality

Teenagers who consider their parents to be permissive are much more likely to binge drink. When parents don’t allow their children (aged 11-15) to drink, 89% choose not to drink.[4]

[4] NHS Digital (2020): Smoking, drinking and drug use among young people in England 2018.

Myth stamp

Myth

It’s OK to give kids drinks like fruity ciders and alcopops – they aren’t as strong as beer, wine or spirits.

Reality stamp

Reality

Fruity ciders and alcopops are as strong as many beers.

Tagline

All action plans are based on three key pillars namely:

Providing financial support to people experiencing poverty at a time of crisis

Alcohol
education

We aim to respond to individuals’ needs and circumstances.

Provision of positive activities

We never forget that people are at the heart of everything that we do.

Responsible retail strategies

We know we can make a greater difference by working with others

Nuxe

All action plans are based on three key pillars namely:

Alcohol education
Provision of positive activities
Responsible retail strategies

Since 2017, we have also encouraged CAPs to include an objective around moderate/safe drinking for 18-25 year olds.  

Local CAP schemes are established and run by people from a variety of organisations within their communities, including retailers, to identify and tackle the problems associated with alcohol consumption by young people.