An innovative new Community Alcohol Partnership highlighting the risks of underage drinking to children and young people has launched in Cromer.

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The launch took place on 06 March 2024.

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Community Alcohol Partnerships (CAPs) are made up of partnerships between local authorities, police, schools, retailers, neighbourhood groups and health providers who work together to highlight the risks of underage drinking and improve the health and wellbeing of local children and young people.  

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There are already several CAPs operating in the North Norfolk region, all of which have been making a real impact on local communities.

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The partnerships provide alcohol-free activities for young people and encourage conversation about underage drinking and the risks associated with it. They also work with local schools to educate young people about underage drinking and ensure that they are equipped to make the right decisions about issues such as alcohol and drugs and anti-social and criminal behaviour.  

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In addition, CAPs work with local retailers to help them avoid making underage sales and reduce ‘proxy’ sales where adults buy alcohol for under-18s.  

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Partners in the Cromer CAP include: Norfolk Police, North Norfolk District Council, Cromer Town Council, Everyone Active, Trading Standards, Licensing, Schools, Alcohol Retailers and the Community.

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Kate Winstanley, Director of CAP said: We know from extensive research that underage drinking can lead to school and educational problems, as well as unsafe sex, drug-taking, violence and drinking problems in later life”

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‘We also know that the work CAPs do in local communities can lead to significant reductions in alcohol supply to children, alcohol-related anti-social behaviour and underage street drinking in local communities. It’s great to see local partners coming together in this new CAP to highlight the risks of underage drinking and reduce alcohol harm among our young people.”

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For media information, please contact: Samantha Patel, Communications Manager: sam@communityalcoholpartnerships.co.uk