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2024 has been a year of further progress in CAP’s core provision of local partnerships, focused on reducing adolescent alcohol consumption and harm, accompanied by investment to lay the foundations for greater national impact.

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Existing CAPs continued to record high levels of success in reducing underage alcohol consumption, in increasing retailers’ effectiveness in restricting supply, and in mitigating anti-social behaviour. Existing CAPs were joined by 18 new CAPs with a strong pipeline heading into 2025.

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The year also marked a change of gear for CAP nationally. Increased funding from the industry allowed resource to be put in place to accelerate the pace of rollout. The cumulative number of CAPs opened reached the 300 mark early in 2025 and is accompanied by an increase in the pipeline of potential CAPs to some 100.

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We have spent the last two years researching the propensity of parents to supply alcohol to their teenage children, against the advice of the UK’s Chief Medical Officers, and whether there are interventions that have proved effective in changing such behaviour. Parental supply represents the most significant remaining barrier to reducing underage consumption and harm. The answers were complex – a lack of awareness, understanding and acceptance of the CMOs’ guidance, misguided belief in alternative approaches and reluctance to address the issue with children. The research, and a further increase in funding from the industry, now allows us to pilot a variety of potential interventions in local CAPs. The result of the pilots should then enable us to offer evidence-based tools to CAPs across the country to influence parents and change behaviour, as well as evidence that may provide the foundations for a national campaign.

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CAP now has the tools, the team and the momentum to achieve significant new progress – an exciting prospect for the next few years.

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Derek Lewis

Chair

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You can read the report here.